Custom software and AI workflows for SMB operators.
Benri builds the workflow tools your business wishes its software already handled: AI intake, dispatch, document chase, quote drafts, custom software, internal dashboards, and the glue between the systems your team already uses.
Free. 30 minutes. No payment until we agree on scope.
Operating flow
The work moves without living in someone's head.
Call, form, email, or file
The work enters once and gets captured with the details your team normally has to chase.
What needs to happen next?
AI classifies the request, spots missing context, and separates routine steps from human review.
Route, draft, remind, or build
Benri moves the workflow through the right tool, custom screen, notification, or approval path.
One place to see the state of work
Owners get the queue, exceptions, and next actions without living inside every tab.
Common signals
Built as a custom workflow, dashboard, or internal software layer around the way your business already runs.
Choose the workflow pain
Start where the week keeps leaking.
- Working systems, not strategy decks
- Fixed-scope, fixed-price builds
- 2-week implementation timeline
- Operator-led, not agency-led
Where your week actually goes.
You started your business to do the work you love. Somewhere along the way, the work nobody wanted took over.
Every business, in every industry, has workflows that quietly eat time and money. They start as small manual steps. Then they become the work your team has to remember, repeat, chase, check, and clean up every week.
That is the time most SMBs lose before anyone calls it a software problem. Use the estimate below to see where your own week is leaking.
Where is your week going?
Drag the sliders. Real numbers. No email required.
Free. 30 minutes. No payment until we agree on scope.
In 2 weeks, we could automate roughly 80% of these hours.
On the call, we'll map exactly which of these hours we can recover in a 2-week build.
If any of these sound like your week, we should talk.
The boring, repetitive work that's eating your team's time. We build the systems that handle it.
After-hours call dispatch
Triage incoming calls outside business hours. Route emergencies. Queue everything else for morning.
Catches the calls your competitor would
Document collection chase
Stop being a human reminder system. AI follows up until missing documents land in your inbox.
5-day chases → same day
Quote and proposal drafts
Turn 30-minute write-ups into 3-minute reviews. AI drafts, you approve, client sees it the same day.
30 minutes → 3 minutes per quote
Customer status updates
Appointment reminders, status changes, completion notices, all sent automatically and sounding human.
100% on-time, sound human
Invoice and payment reminders
AI tracks who owes what, sends polite nudges on schedule, escalates only when needed.
Reminders out the morning they're due
Lead routing and qualification
Inbound leads triaged automatically by intent and fit. Your team only sees the ones worth their time.
top leads triaged in <2 min
Scheduling and calendar chaos
Self-serve booking, automatic confirmations, smart rescheduling. No more email ping-pong.
self-serve booking, zero email ping-pong
Custom software gaps
When a generic platform is too expensive, too rigid, or too awkward, we build the custom software your team actually needs.
custom portal, dashboard, or workflow tool
What you might be worried about.
AI projects always go over budget
Fixed price, fixed scope, written into the SOW
Most agencies want a 6-month engagement
We ship in 2 weeks. Retainers are optional.
AI consultants deliver slide decks, not systems
We hand you a working system in your stack
Off-the-shelf software is cheaper to start with
Custom-built fits your workflow at a fraction of SaaS lifetime cost, and you own the code.
I'm worried AI will get something wrong
Human-in-the-loop on every consequential action. AI drafts, you or your team approve.
I don't have time to spec a project right now
We figure out the spec during the 2-3 day audit. You don't write requirements docs.
What if my workflow is too unusual?
Custom-built means we fit your workflow, not the other way around.
I want to keep my data on my systems
We deploy into your stack. You own the code, the data, and the system.
We build systems that actually run.
Eleven working systems and demos — three already running for paying clients, plus eight interactive demos of the shapes we build for common SMB workflows. Yours would be built around your workflow, tools, and review rules.
Not mockups. Real working systems and demos you can poke at.
Built in Miami by Pazi Najman. Solo founder building Benri. I take on 2-3 pilots at a time. When you book a free discovery call, you're talking to me, not a sales team.
Already running for paying clients
ClaimVex
CPT medical coding validation for orthopedic practices. Catches the denial-causing errors: bundle conflicts, modifier mismatches, and NCCI violations before the claim ever reaches the payer. Built for the day-of-service workflow, not the back-office cleanup.
Pain addressed: preventable claim errors before submission
SilverDispatch
After-hours dispatch and service ticketing for businesses that can't let calls go to voicemail. Built for an operator whose incoming requests were going unanswered overnight: work sitting incomplete, revenue lost, customers frustrated. Now every request becomes a tracked ticket, the right technician gets paged within minutes, and one dashboard shows the state of every job.
Pain addressed: overnight requests turning into morning cleanup
- •Triages incoming requests and routes to the right technician by territory
- •Paged via SMS; auto-escalates down the waterfall if no one accepts
- •QR code at each machine captures reports without a phone call
AR Desk
Receivables follow-up for recurring-invoice businesses. Accounting exports become a prioritized chase queue with customer-level aging, follow-up drafts, and cleanup flags.
Pain addressed: aging balances hidden inside accounting exports
- •Rolls open invoices up by customer and ages them into 30/45/60/75+ brackets
- •Generates friendly, second, and firm email templates filled with customer details
- •Flags balances past 365 days as accounting cleanup, not active chase
Interactive demos — shapes we build
Incoming · 8:47 PM
+1 (305) 555-0142
VoiceFront
AI front-desk for the calls that arrive when nobody's picking up. Watch an after-hours call get transcribed, structured, SMS-confirmed, and routed into calendar + Slack — with four industry scenarios and an emergency-escalation path.
- •Pulls caller name, intent, urgency, and callback window in real time
- •Auto-fires SMS confirmation, calendar block, and Slack ping after the call
- •Emergency keywords skip the queue and page the on-call person directly
LeadLane
AI router for the inbound leads that arrive faster than your team can sort them. Three industry scenarios (real estate, insurance, staffing) with a 'Drop new lead' button that shows the routing happen live.
- •Scores every lead with reasoned positive + negative factors, not a black box
- •Routes by specialty, capacity, and referral history — not just round-robin
- •Drafts a tailored first-touch reply and schedules the follow-up cadence
Job thread · sample data
JobLine
Customer-visible job tracker for service businesses. A live job advances through scheduling, en-route, on-site photos, and complete — operator dashboard on one side, customer phone view on the other, across four trades.
- •Schedules + dispatches from a single calendar view
- •Progress photos and chat threaded into one customer-facing link
- •Status timeline auto-fills as the tech advances through milestones
Onboarding pipeline · sample data
OnboardLoop
New-client onboarding pipeline for professional service firms. Each client gets a step-by-step checklist with live status across law firm, accounting, and wealth-manager scenarios.
- •Per-client checklist with status, owner, and blocker reasons
- •Auto-fires reminders, escalates blockers, drafts engagement letters
- •Compliance gates (conflict checks, KYC, FATCA) surface as their own status
Drafted replies
ReviewLoop
Unified review inbox across Google, Yelp, Facebook, and Tripadvisor with AI-drafted responses in multiple tones. Complaints auto-escalate to the owner — across HVAC, restaurant, and dental scenarios.
- •Multi-source inbox with sentiment + topic extraction
- •Multiple drafted responses per review with tone selector
- •Auto-escalates billing disputes, allegations, and 1-stars to owner
Quote draft · sample data
QuotePilot
AI-drafted quotes for service businesses. Customer text or voicemail in → structured line-item quote out in minutes, drafted from your actual pricing rules — across fence, pool service, and mobile-mechanic scenarios.
- •Reads SMS / voicemail / form / email and structures the ask
- •Drafts line items from your pricing sheet with auto-applied bundle discounts
- •Surfaces flags for owner judgment (permit timing, unusual scope, conflicts)
Vendor invoice · sample data
BillBox
Vendor invoice in → extracted fields, GL coding, flags (duplicate, over-threshold, missing W-9), owner approval, and a clean sync to QuickBooks — across construction, restaurant, and professional services scenarios.
- •Extracts vendor, dates, line items, totals with confidence per field
- •Suggests GL codes from your chart of accounts; reassignable from the full library
- •Flags 10% of bills that need human judgment, routes 90% straight through
RouteSpark
Today's stops + tech roster → an optimized day plan respecting time windows, skills, and capacity. SMS routes to the field in one click — across HVAC, plumbing, cleaning, and landscaping scenarios.
- •Schematic map view with stops, techs, and animated route lines
- •Constraint toggles (time windows, skills, capacity, lunch) really recompute the route
- •Click-to-reassign overrides + SMS-the-day-to-techs handoff
From messy workflow to working system.
Discovery Call
30 minutes on Zoom. Tell us what’s eating your week. We’ll tell you on the call whether AI can fix it.
Operations Audit
We watch how your work actually flows, count where the hours go, and hand you a written plan: which automations would pay back fastest, which aren’t worth doing, and what each costs to ship.
We Build It
2 weeks. You get a working AI system deployed into your business, plus 30 days of support. No retainers required to start.
Questions operators actually ask.
The short answers are below. If you want the full conversation, book a call.
Money
Process
Risk & Tech
Your team should not have to remember every handoff.
Let's map the first one worth fixing.
Book a free discovery call. We'll talk through the work that keeps coming back to your team, identify what should be automated or custom-built, and tell you what should go first.
Get started
Book a Free Discovery Call
Free. 30 minutes. No payment until we agree on scope.
Not ready to book a free discovery call? Email me directly: pazi@benri.to
Built in Miami for operators who don't have time to waste.